About BAR1 Motorsports

Founder and team owner Brian Alder brings over a decade of winning motorsports experience to BAR1 Motorsports. From Toyota Atlantic to Indy Car to the American Le Mans Series and the 24 Hours of Le Mans, Brian has won. With 21 wins and multiple driver championships, all while maintaining a top 3 standings in team/driver championship for 8 out of 10 years, Brian’s record as a crew chief and team manager in the American Le Mans Series can only be described one way. Winner! 

In 2004 Alder headed up the winning LMP2 team at the prestigious 24 Hours of Le Mans. In 2005 he was selected as the American Le Mans Crew Chief of the Year. That honor was bestowed upon him again in 2006… making Brian the only recipient ever to receive the award two years in a row.

Brian has competed and won against some of the largest factory teams in the world including, Audi, Porsche, Peugeot and Penske… he is a David among Goliaths.


BAR1 Motorsports
7995A Memorial Drive
Plain City, OH 43064
Tel: 614.284.3732
Email: brian@bar1motorsports.com